1.15 Structural cost drivers (a) With reference to Marino Designs in Self-study problem 2, demonstrate the meaning of the structural cost drivers:
1.15 Structural cost drivers
(a) With reference to Marino Designs in Self-study problem 2, demonstrate the meaning of the structural cost drivers: scope, technology and experience.
(b) Classify Marino Designs’ likely strategy as low cost or product differentiation. Explain.