Problem NO: 6

            Participative strategic planning process and benefits, manager behavior (This problem assumes knowledge from management classes) Quantum C

            Participative strategic planning process and benefits, manager behavior

(This problem assumes knowledge from management classes) Quantum Computers produces and sells laptop computers. The entity is currently deciding whether to continue concentrating on the laptop computer market or to expand by entering the highly competitive computer desktop workstation market.

 

Most of the management staff has been with Quantum for a long time. Michael Mitchem, Quantum’s president, wants his management staff to assist him in Quantum’s strategic planning process. Mitchem has scheduled a three-day offsite meeting for the management staff to join together for the entity’s strategic planning process.

 

Required

(a)     What functional areas should be discussed during the strategic planning process?

(b)     Identify at least six factors to be considered in a thorough strategic planning process that will move a company such as Quantum to another level of product development.

(c)     Identify at least three benefits that Quantum can derive from a participatory strategic planning process.

(d)     Discuss the expected behavior of the managers at Quantum who participate in the three-day offsite strategic planning meeting.

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