Problem NO: 8

            Strategy, balanced scorecard for organisation and employee Mark Hopper owns Dane Champions, a dog kennel that raises champion Great Danes

            Strategy, balanced scorecard for organisation and employee

Mark Hopper owns Dane Champions, a dog kennel that raises champion Great Danes for showing and breeding. His vision is to be the best-known breeder of Great Danes globally. His strategy is to breed and sell dogs from outstanding lineage from the standpoint of both physical health and good-natured temperaments. Following is information about operations over the last year.

 

 

 

Required

(a)     Is the entity’s strategy one of cost leadership or product differentiation? Explain.

(b)  (i)  Prepare a simple balanced scorecard with one performance measure for            each of the four perspectives for Dane Champions using only the data           presented. Explain your choices

          (ii)  Explain how these measures are linked.

(c)     Kennel operating costs include the cost of a local high school student who cleans out the kennels every afternoon after school. Mark is considering whether to set up an individual scorecard for the student. He only pays minimum wage, and although the student is fairly slow, the kennels are kept reasonably clean. Mark wonders whether the student would resent being monitored more closely. Describe one reason for using a scorecard with the student and one reason against using it.

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